You may have noticed today that we look different. 

Just as HR practices and employee expectations have evolved, so have we. We’re not the same Compt we were in 2018, and we know you’re not the same people leader either.

Our refreshed brand and experience is far more than a visual update—it’s the culmination of years of insight into what truly matters in the world of employee benefits.

Our Journey

When we started seven years ago, our goal was simple: create lifestyle benefits at work that work. We set out to develop HR software that brings cohesion and efficiency to perks and benefits packages employees use, understand, and even talk about, regardless of their life stage, age, or location.

Initially, customers turned to Compt to avoid the perks point-solution overload. Their goal was twofold: offer benefits that genuinely reflected their people’s needs and simplify the complex problem of managing multiple vendors, contracts, and programs.

Our lifestyle benefits products rose to meet this challenge, offering a simple, streamlined, and flexible solution.

Addressing New Challenges

As the workplace landscape continues to shift, a new challenge is emerging: the significant gap between what health insurance covers and the diverse, real-world needs of employees today. A recent MetLife study found that employee satisfaction with benefits dropped to 61% in 2023—the lowest point in the past decade. 

This gap isn’t just a minor inconvenience—it’s a fundamental challenge that affects workforce satisfaction, productivity, and overall well-being.

Once again, our lifestyle benefits products stepped up, expanding to address these emerging needs and bridge the satisfaction gap.

As workplaces become increasingly diverse across locations, generations, and cultures, new challenges (like the ones above) will continue to surface. Everyone’s needs are different, but our lifestyle benefits product is designed to address these needs for today’s workforce and future generations. 

Our Evolution

Since day one, we’ve been hyper-focused on building a best-in-class lifestyle benefits and rewards platform that meets the needs of employers and employees alike. 

And we’re proud of what we’ve achieved:

• A 4.8 rating on G2 with consistent feedback that we simplify benefits and save money
• A 93% average program employee participation rate with 93% of employees saying they “agree” or “strongly agree” that the benefits offered through Compt are valuable and make them feel appreciated
• A global reach that supports teams in all 50 states and over 70 countries across various industries

Metrics aside, the stories people share are what we cherish most.

Compt customers and their employees frequently tell us how their all-inclusive Lifestyle Spending Accounts (LSAs) and stipends improve their health, relationships, work, travel adventures, pets’ health, financial situations, and lives.

Jared Littlejohn, a former Midaxo employee, shared that the best part about this benefit was that he was “able to buy a flight home to surprise [his] mom for her birthday. That’s priceless.”

Another employee told us he could fix his water heater in the middle of a New England winter because of their company’s Compt benefit.

A woman ran her first half marathon because her company’s Compt health and wellness stipend covered the cost.

Someone used their stipend for an Ancestry.com account and reconnected with a long-lost family member.

A woman finally became a mom after multiple rounds of IVF, with her bills significantly reduced by her company’s Compt fertility benefit.

In conversations, conferences, and our lived experiences, these stories, among countless others, have shown us the profound impact of flexible lifestyle benefits on both employee satisfaction and company success.

Today’s Compt is more than just a perk management system.

We’ve grown into a comprehensive platform for lifestyle benefits, rewards, and recognition that truly impacts lives. Our evolution mirrors your own—adapting to the changing needs of your workforce, addressing new challenges, and continuously striving to elevate the employee experience.

While our core mission has remained steadfast, our product has, and will, continuously evolve to meet the changing needs of modern workplaces. And now, our brand is catching up to reflect this growth and maturity.

Our new look is more than just a cosmetic change—it’s a reflection of our deepened understanding of what truly matters to employees and employers alike. 

Unveiling the New Compt Brand

Welcome to Compt. Where companies empower employees to create personalized lifestyle benefits they’ll use, understand, and even talk about wherever they are in life. Over the years, our customers have shared countless stories of how Compt benefits have brought them genuine happiness and opened new opportunities. 

Inspired by these experiences, we were driven to create a new brand to capture this essence, reflecting our commitment to helping everyone live their best lives with meaningful and personalized benefits.

Fonts

At the heart of our new brand identity lies a modern twist on the classic primary colors. We’ve reimagined red, blue, and yellow—the cornerstones of any color scheme—to reflect our innovative approach to lifestyle benefits.

Why These Colors?

Just as red, blue, and yellow form the basis of countless color combinations, our lifestyle benefits provide a foundational support system for your employees. But we didn’t stop at the basics. We’ve elevated these hues to create a palette that’s both contemporary and timeless.

This new palette embodies the qualities of the best HR professionals—those who build on tried-and-true practices while constantly evolving to meet modern needs.

By upgrading these fundamental colors, we’re symbolizing how Compt helps you offer essential benefits in an innovative yet simple way. It’s about honoring the basics while pushing boundaries—just like our approach to lifestyle benefits.

From Circles to Squiggles and Doodles

You might notice something new and playful in our brand refresh: the introduction of squiggles and doodles. 

Far from random decorations, these elements embody the spirit of innovation and creativity that drives Compt.

The meaning behind the squiggles

These whimsical touches represent the ‘what if’ and ‘why not’ mentality that pushes boundaries and inspires transformational change. They’re visual reminders of our commitment to thinking outside the box when it comes to employee benefits. As one customer put it, “Our Compt wellness stipends challenge our idea of what well-being actually means for our people.”

While our software remains simple, secure, and compliant at its core, these new elements reflect the creativity and fun we bring to organizations. 

Our mission, visualized

Every day, we strive to help companies offer lifestyle benefits that genuinely impact their employees’ lives. These squiggles and doodles are a metaphor for our philosophy: visionary yet pragmatic.

With Compt, you’re building a workplace where:

• Impact is quantified
• Creativity is nurtured
• Employee growth is supported and celebrated

A nod to our roots

Long-time Compt users will recognize our signature circles. Rest assured—they’re not going away. Instead, they’re getting an upgrade to complement our new visual elements, symbolizing our evolution while honoring our history.

Together, these visual elements represent the Compt approach: innovative, supportive, and focused on helping you to make a tangible difference in the lives of your people through thoughtful benefits solutions.

Photography

Our photography is all about authenticity and vibrancy. It showcases real people living real moments—whether they’re working, enjoying life, or engaging in personal passions. 

Each image tells a story of individuals not just surviving but thriving. It’s a visual testament to the power of supportive, flexible benefits and work environments. This visual style reflects our commitment to celebrating the diverse, dynamic lives of the people we serve. It’s a window into the day-to-day joys and successes that Compt’s solutions help foster, emphasizing our belief that work should be a part of a well-lived life, not apart from it.

We’re Keeping Our Logo

While refreshing our brand, we revisited a quote that resonates deeply with us: “What got you here won’t get you there.” This philosophy guided our rebranding process, encouraging us to evolve while honoring our roots.

While we knew our brand needed a refresh, we found that our logo was still relevant to the mission. Our logo represents a lot of little things—pictures, people, lifestyle benefits claims, and magical moments—coming together to make something meaningful. 

They represent the act of coming together, just like your people and your work combine to make your company exceptional.

Final Thought

As you experience our refreshed brand, we invite you to see what our customers and team members experience every day: a dedicated group of innovators who strike the perfect balance between visionary thinking and practical solutions. We’re not just about managing benefits; we’re about creating joy, fostering connections, and infusing meaning into every aspect of work life.

To everyone who has believed in us and in the power of reimagined lifestyle benefits: your trust and support have been the cornerstone of our journey. You’ve championed a better way to care for your employees, and we’re honored to be your partners in this mission.

As we step into this exciting new chapter, we’re more committed than ever to helping you build a lifestyle benefits program that’s as dynamic and adaptable as your workforce. Just like our playful squiggles, your benefits should flex, evolve, and sometimes even zig when others zag.

Together, let’s create a workplace where benefits aren’t a checklist item but a powerful step to building a present and future where every employee feels supported, valued, and empowered to thrive – both in and out of the office.

Welcome to the new Compt – where your people’s best lives and your company’s success go hand in hand.